Claire Brucker Design
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Mobile, AL Tourism

A tourism campaign for Mobile, AL

 

Rebranded with a funky, southern Mobile twist, we created this campaign to tell visitors that Mobile has America’s Oldest, way-more-fun, Mardi Gras.
We wanted to make such a drastic change in people's perception of Mobile that we actually renamed the city.

 
 
 
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An estimated 500,000 Moon Pie’s are thrown in Mobile each year. We created specially designed Mobile Moon Pies with boisterous new flavors.

Good Times Roll, Moonpies Fly.

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Mobile is now known for it’s oddly charming and distinct smells. Sold in a gift shop near you.

 
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At strategic locations across the country, Mo’s impromptu visits will bring the raucous party of a Mardi Gras parade.

He’s telling people to Get Some Meaux out of their weekend by coming down to Mobile.

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CREDITS: meauxbile, 2019/ copywriting: GREG PATON-ASH