MAKEUP FOR MAXIMALISTS
In a world full of wallflowers, IL MAKIAGE babes are the rainbow glitter don’t-give-a-flying-f**k butterflies. They were born to stand out from the crowd of boring basics.
As a follow-up campaign to the “100% high maintenance” launch, we pushed the boundaries of maximalism by showing women being extra AF in everyday situations.
Some take shortcuts. Some take the scenic route. We say “screw that.” When we look this damn good, we take our time.
We aren’t the type to sit around and wait for help. We roll up our sleeves and get it done ourselves. Do your best to keep up.
You take your dog to the park? That’s cute. To us, there’s no room for being basic. Sure, we’ll get a few stares. But that’s the point, isn’t it?