CLAIRE BRUCKER DESIGN

Il Makiage

IL MAKIAGE

MAKEUP FOR MAXIMALISTS

 

In a world full of wallflowers, IL MAKIAGE babes are the rainbow glitter don’t-give-a-flying-f**k butterflies. They were born to stand out from the crowd of boring basics.

As a follow-up campaign to the “100% high maintenance” launch, we pushed the boundaries of maximalism by showing women being extra AF in everyday situations.

 
 

Some take shortcuts. Some take the scenic route. We say “screw that.” When we look this damn good, we take our time.

Unicycle.jpg

We aren’t the type to sit around and wait for help. We roll up our sleeves and get it done ourselves. Do your best to keep up.

Tire.jpg

You take your dog to the park? That’s cute. To us, there’s no room for being basic. Sure, we’ll get a few stares. But that’s the point, isn’t it?

Dog Park.jpg
IL MAKIAGE_ BANNER AD.jpg
IL MAKIAGE_STREET AD.jpg
 

Pre-rolls

IL MAKAIGE Presentation HR 14.jpg
CLAIRE-GIF_IL-MAKIAGE.gif
ZABRINA-GIF-IL-MAKIAGE.gif
CAREY-GIF-IL-MAKIAGE.gif
IL MAKAIGE Presentation HR 17.jpg
IL MAKAIGE Presentation HR 16.jpg
 

video submission

 
 

CREDITS: IL makiage, 2019/ Design: Carey Gordon, Zabrina quidiello, copywriting: Clare Davis / photography: chelsea haines / pre-roll editing: Bridget Davis