CLAIRE BRUCKER DESIGN
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La Mode

 La Mode: Crème de la Beat

a brand extension for Spotify

 
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LA MODE IS a collection of: ICE CREAM, ICE CREAM TRUCKS, AN APP, A COMPLETE BRANDING IDENTITY, A SOCIAL CAMPAIGN, AND A DYNAMIC LOGO.

 
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We’re not just following the flavor of the week, we create and deliver the flavors of the moment.

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Let’s take it back to when the bells of the ice cream truck are heard from around the corner.

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Muffle ice cream screams with rhythm and bass. Curate moods with scoops and tunes, and shake what ya momma gave ya.

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La Mode is up with the times and on top of trends. Our music plugs you in, while our ice cream transports you. 

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Acknowledge all bets are off as chaos ensues. Put all games on pause and gather coins from the couch.

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We’re looking for the rest of us who haven’t grown up.

 

We’ll rewind the anthems of summers past.

Groove a little and put tomorrow on pause.

Then discover the songs that’ll define today.

original photography:

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craving more detail? our brand books:

as a CD case:

 

as a 7” vinyl:

 

and as a full length record:

 

The app

 
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In the app you can: locate ice cream trucks, view the menu while waiting in line, and request songs to add to the queue.

 
 
 

CREDITS: LA MODE, 2018/ copywriting: GREG PATON-ASH, ALEX escaleRA/ AD’S: ALEX KING