Rents is an app for millennials, Sponsored by U-Haul, who are having trouble moving out of their parents’ (rents!) house.
Graphics that will appeal to the millennial audience are inspired by college notebooks and the doodles invariably scrawled in the margins. Each illustration is anchored in pop culture in order to connect to this generation. The flamingo represents confidence as this app helps the user get the confidence to move out.
